Worked example
325 converted visitors from 10,000 is a 3.25% conversion rate.
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Marketing & growth
Conversion Rate Calculator
Find the percentage of visitors who completed a target action.
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Adjust the example to calculate using your own figures. Results update instantly.
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Calculated locally- Conversion rate
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- Visitors without a conversion
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Calculations stay in your browser. Shared links include the numbers you enter after #. They are not sent in HTTP requests, but avoid sharing confidential amounts.
Your inputs are processed in your browser, not uploaded to a server.
Important assumptions
The model assumes each visitor counts as converted at most once.
How to use your results
Choose a consistent conversion definition, such as purchase or lead signup, and compare matching reporting periods.
Start with the example values, then replace them with amounts for the same transaction or time period. Double-check rates and units. The results are estimates intended to help you explore possible outcomes, not financial or tax advice.
Choose a meaningful conversion event
A conversion can be a sale, a registered account or a lead form submission. Pick the action that matches your business objective. Comparing conversion rates across unrelated actions can mislead even when percentages look similar.
Visitor and conversion counting methods
This calculator counts distinct visitors who convert, with no more than one conversion per visitor. Some analytics tools report conversions per session or multiple purchases per user, which produces different figures.
Should I compare conversion rates from two traffic sources?
Yes, if both use the same event definition, attribution window and comparable audience; differences in intent and source quality are important.
How to calculate conversion rate
Conversion rate = converted visitors ÷ total visitors × 100
Choose a consistent conversion definition, such as purchase or lead signup, and compare matching reporting periods.